Animal Jungle Pet Shop Rebrand
Class: Corporate Identity
Tools: Illustrator, Photoshop, InDesign, Blender
Animal Jungle Pet Shop is a family owned store that focuses on reptiles, amphibians, invertebrates, and other exotic animals. Their mission is to educate the public on exotic animals and to set up owners with the knowledge and tools they need to provide their animals with proper homes. This rebrand gave the company’s image a complete facelift, and expanded the branding far beyond what it had previously reached. This included elements such as stationary, a print ad series, apparel branding, animal care products, storefront signage, email marketing, the creation of a previously nonexistent website, and a social media advertisement campaign.
A geometric style was selected to create a modern, yet timeless look that takes inspiration from both contemporary graphic styles as well as the imagery of indigenous Central and South American cultures. Playful elements are incorporated throughout the rebranding to help remove the stigma and fear surrounding reptiles and exotics.